1. We source ingredients only from North America. Others are sourcing from overseas to give you cheaper quality ingredients that are not vetted by North American standards.
2. We use monk fruit,notsucrolose or other sweeteners.
3. We support anyone and everyone who is on a path of healthier lifestyle. Therefore we do not hire fitness models for pictures and any individual that might encourage body dysmorphia. We are an all inclusive brand. There's enough of that in the health and supplement industry and we chose to be different.